Have you ever thought of what the key difference is between copywriting and content writing? Well, it all comes down to the purpose of the writing. Copywriting is all about persuasion. It’s about convincing the reader to take a specific action, such as making a purchase or signing up for a service. Content writing, on the other hand, is all about educating the audience as well as providing them with information. In other words, It’s about educating the reader and helping them make an informed decision.
Many people don’t even think that there is a big difference between the two types of writing, and as a result, they often use them interchangeably. Even though they may sound similar, promotional and informational copy serve two different purposes. It’s like the difference between a salesperson and a customer service representative.
Here’s a quick rundown of both types of copy so that you will get to know the key difference between the two:
Promotional Copy
It is all about selling. It’s designed to get people interested in what you’re selling and convince them to buy it. It is often full of hype and superlatives, and it’s usually pretty short. The amazing thing about promotional copy is that it can be very effective, even if it’s not entirely true. And it is also true the power of persuasion is hard to resist.
Benefits of promotional copy
- It’s persuasive: No doubt, a promotional copy is all about persuasion. It’s designed to get people interested in what you’re selling and convince them to buy it.
- It’s attention-grabbing: Promotional copy is often full of hype and superlatives. This makes it pretty attention-grabbing, which is obviously a good thing if you want people to read your copy.
- It’s short and to the point: Promotional copy is usually pretty short. This is because you don’t want to bore your readers with too much information. You just want to give them enough to get them interested and then let them make the decision themselves.
- It can be very effective: The best thing about promotional copy is that it can be very effective at selling products and services. All you need is a bit of creativity and some persuasive writing skills.
Informational Copy
On the other hand, an informational copy is all about providing information. It’s designed to educate the reader and help them make an informed decision. Unlike promotional copy, it doesn’t try to sell anything. Instead, it just provides facts and figures so that the reader can make an informed decision.
Benefits of informational copy:
- It’s more credible. When you’re just trying to sell something, people are going to be skeptical. But when you’re providing information, they’re more likely to trust what you say.
- It’s more in-depth. Unlike promotional copy, which is just a surface-level view of what you’re selling, the informational copy goes into greater detail. This means that people will have a better understanding of what they’re reading.
- It’s more likely to be shared. People are more likely to focus if they feel like they learned something from it. And since an informational copy is all about providing information, it’s more likely to be shared than a promotional copy.
- It can still be persuasive. Just because an informational copy doesn’t try to sell anything doesn’t mean it can’t be persuasive. If you provide information in a way that is convincing, people will still be persuaded by what you say.
So there you have it! These are the key differences between copywriting and content writing. As you can see, they serve two different ideals. So when you’re creating content for your website, make sure you know what you’re trying to achieve. Otherwise, you might end up with things that don’t hit the mark. Moreover, if you are pressed for time and want to get the best results possible, then hiring a professional writer is the way to go.
